United Changes Boarding Process

United Airlines has changed the boarding process to improve the customer’s experience. In the video below the spokesman explains that United tried and reviewed the new process in various airports around the world “until we got it just right.” In time we’ll see if they got it just right or not. I’m not sure that certain things (like the boarding process) can made just right, particularly when so many different people (i.e., personalities) are involved.

Here’s United’s 2min22sec video that explains the process.